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Digital Experience Marketing Lead

Authentic8

Authentic8

Marketing & Communications
Remote
Posted on Friday, August 4, 2023
We are a fast-growing remote-friendly cybersecurity company with multiple offices in the US including San Francisco and Washington, D.C. The world’s most at-risk organizations rely on Authentic8 to completely eliminate the risk of using the web.We believe people should be able to go online without fear of exploit, surveillance or repercussion. And our mission is to make this a reality. Through integrity in our work, respect of others and commitment to this mission, we are building a business that enables access to the web with the peace of mind that everyone deserves. We are a rapidly growing company with more than 600 customers across the public and private sector. Established in 2010, Authentic8 continues to see new demand and use case opportunities for the cloud-based Silo Web Isolation Platform.
We have an immediate opening for a Digital Experience Marketing Lead, with preference to those located near one of our office locations: Washington DC, or San Francisco and Redwood City, Calif.
We’re looking for a strong, experienced Digital Experience Marketing Lead to bring the Authentic8 brand to life through our digital properties. The Digital Experience Marketing Lead will oversee the strategy, expansion and daily management of our corporate site, free trials, interactive product experiences, customer portals and future digital properties. This role reports to the Head of Marketing.
The ideal candidate blends web and digital expertise with strategic thinking and creativity. We are looking for someone with a strong combination of strategy and hands-on digital marketing experience, integrated campaign strategy, and data- and insights-driven experience planning.

Job Responsibilities:

  • Website properties: Create and execute the overall website strategy, ensuring a seamless and engaging user experience, and driving growth and engagement through compelling content, design and functionality. You will work closely with different teams — including sales, marketing, product and customer success — to ensure that the website accurately represents the company's brand and values, effectively communicates its product offerings and meets its business objectives.
  • Primary point of contact overseeing our corporate website.
  • Establish key metrics/KPIs, lead regular strategy review sessions and deliver insights to drive improvements.
  • Develop, execute and manage SEO strategies including coordinating keyword strategies with the product marketing teams.
  • Monitor user experiences/journeys for CRO, and recommend improvements to keep the website modernized.
  • Analyze content performance (both quantitative and qualitative insights) and provide guidance on areas of opportunity.
  • Conduct industry research and competitive intelligence to ensure the digital experience meets changing user expectations.
  • Free trials/PLG: Develop and implement strategies to drive user adoption, engagement and revenue growth through product-led initiatives. You will work closely with our product, customer success, sales and marketing teams to create world-class product experiences for our users, driving both free and paid user adoption, usage, retention, acquisition and conversion.
  • Develop and execute a comprehensive product-led growth strategy, focusing on user activation, usage, retention and monetization.
  • Maximize user onboarding and adoption, so users are set up for max success immediately after signup — creating time-to-value for our users as quickly as possible is the highest priority.
  • Develop and implement strategies to help users increase usage, retention and upsells month over month (if a customer increases their usage, they will retain; if they decrease usage, they have a greater probability to churn)Collaborate with cross-functional teams to identify, prioritize and implement high-impact product initiatives that drive user engagement and revenue growth.
  • Leverage data-driven insights and customer feedback to optimize user onboarding, engagement and conversion.
  • Drive a culture of experimentation, utilizing A/B testing, rapid prototyping and iterative development to continuously improve product performance and user experience.
  • Monitor and analyze KPIs to measure the success of product-led growth initiatives and make data-informed decisions.
  • Stay current on industry trends, competitive landscape and best practices in product-led growth and SaaS, adapting strategies as needed.

Qualifications:

  • Proven track record of driving user acquisition, onboarding, engagement and revenue growth through product-led initiatives5+ years of product marketing, product management, growth marketing or similar, with deep experience in SaaS and product-led growth SaaS strategies
  • Previous cybersecurity experience is strongly preferred
  • Strong analytical skills, with experience using data to inform product decisions and drive growth
  • Familiarity with A/B testing, user testing and other experimentation methods
  • Experience with Drupal CMS and GA4 preferred
  • Excellent cross-functional collaboration and communication skills, with experience working in a fast-paced, high-growth environment
  • Demonstrated ability to manage multiple projects simultaneously, prioritize tasks and meet deadlines
  • Passion for creating exceptional user experiences and delivering value to customers

Salary Range

  • $145,000 -$165,000
Authentic8 Core Values & Principles:
Integrity: We apply our best efforts. We are honest with and accountable to others.
Mission-Focused: We clearly define and communicate our goals and do not stray in the pursuit of our objective.
Respect: We value and respect the ideas and experience our diverse backgrounds bring us. Positive consideration of differing viewpoints makes us stronger.
We are collaborative: We recognize the best work is the product of teams. We must each be reliable and expect to rely on others.
We are transparent: By operating with common information and understanding we ensure that we are aligned.
We find innovative solutions: We seek innovative solutions not as a buzzword but as a means to solve difficult problems with zeal, efficiency and quality.
We take ownership: We are responsible for our actions, our reputation and our business.
Authentic8 offers competitive benefits, including medical, dental and vision, flexible PTO, a 401k program and stock options.
It is the policy of Authentic8 to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.