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Content Producer and Strategist

Boundless Immigration

Boundless Immigration

Seattle, WA, USA
Posted on Saturday, June 15, 2024

Who Boundless Is:

At Boundless Immigration, we're committed to simplifying the U.S. immigration process, providing resources and guidance, and fostering a supportive community where immigrant families feel understood and empowered. If you're a skilled writer and content producer who believes in the power of clear communication and compassionate storytelling, this is a unique opportunity to make a profound difference.

Who You Are:

We're looking for a visionary Content Producer & Strategist to elevate our brand's voice, thought leadership, and presence. You'll combine exceptional writing, community engagement, omni-channel content creation, and strategic thinking to empower and guide immigrant families and help us execute on our ambitious traffic and community growth goals.

Key Responsibilities:

Content Creation:

  • Translate complex immigration topics into clear, compelling content across various formats (e.g., social media posts, email content, articles, product and website copy, videos).
  • Partner with Manager, Organic social, Executive Editor, and marketing stakeholders to develop and execute omni-channel content strategy in line with overall business goals.
  • Craft engaging social-first and social-only content based on company news and events and version it for other channels as needed.
  • Build brand awareness and drive traffic through strategic content distribution across multiple channels.

Community Engagement:

  • Manage and grow Boundless's online community across multiple platforms (e.g., Facebook, Instagram, Threads, LinkedIn, TikTok, YouTube).
  • Implement audience engagement strategies, curate content, and respond to followers, fostering a supportive and informative environment.
  • Identify new ways to connect with and expand our audience, leveraging community feedback to refine content and engagement tactics.

Forum Engagement & Conversion:

  • Develop and execute a comprehensive forum engagement strategy to increase brand awareness, drive conversions, and gather valuable customer insights.
  • Identify relevant forums and online communities where potential customers are active.
  • Build relationships with forum members and actively participate in discussions, providing helpful information and addressing questions.
  • Track and analyze forum engagement metrics to measure the effectiveness of the strategy.
  • Translate forum interactions and trends into unique content for the blog, YouTube, and other channels.
  • Collaborate cross-functionally to share insights and trends from forums to enhance the overall customer experience.

Research & Strategy:

  • Conduct in-depth research to inform content creation, campaign development, and social media strategies.
  • Collaborate with internal stakeholders to understand their content needs and tailor messaging accordingly.
  • Monitor social listening to stay on top of brand mentions and industry trends, adapting strategies as needed.

Analytics & Reporting:

  • Track and analyze content performance across various channels, using data to optimize strategies and improve ROI.
  • Create regular reports with actionable insights to inform content strategy and decision-making.

Brand Stewardship:

  • Maintain the quality and consistency of Boundless's brand voice and messaging across all content and platforms.
  • Serve as a resource for colleagues, sharing best practices and guidelines for social media and content creation.

Requirements:

  • Education: Bachelor's degree in English, communications, or a related field.
  • Experience: 5+ years of demonstrated writing experience in a marketing environment.
  • Skills:
    • Strong research and analytical skills.
    • Excellent written and verbal communication.
    • High levels of creativity, resourcefulness, and adaptability.
    • Proven ability to meet deadlines and manage multiple projects.
    • Experience with social media algorithms and optimization strategies.
    • Experience with forum engagement and community building.
  • Hybrid Work: Ability and willingness to work in the Seattle office at least once a week.

Key KPIs:

  • Community Engagement Metrics
  • Content Engagement
  • Research Efficacy
  • Brand Consistency
  • Collaboration Efficiency
  • Innovation Index
  • Content ROI
  • Content Lifespan
  • Forum Engagement and Conversion Rates

Working at Boundless

Join a team united by a powerful mission: to empower immigrants to confidently navigate the immigration process. At Boundless, your contributions drive real change, and we're committed to supporting you with a comprehensive benefits package that reflects our shared values and dedication to your well-being:

  • Competitive Compensation and stock options.
  • Medical, dental, and vision coverage, with 100% of the monthly premiums covered for employees and 50% coverage for dependents.
  • Flexible Paid Time Off - and we want you to take it!
  • 12 weeks of Paid Parental Leave and up to 6 weeks of Paid Medical Leave.
  • 401k match for the first 4% of your contributions.
  • Annual $350 Wellness Stipend and $250 Learning Stipend.
  • Employee Immigration Reimbursement
  • Financial support for gender-affirming care or to safely travel to another state to terminate a pregnancy.
  • An engaged, nice-to-work-with, thoughtful team

Unconventional thinkers thrive at Boundless. We're revolutionizing the immigration space by questioning everything and focusing on what truly matters. If you're driven by impact, not just effort, and crave a flexible, ownership-driven environment, you'll fit right in.