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Senior Brand Manager

Havenly

Havenly

Marketing & Communications
Denver, CO, USA · New York, NY, USA
Posted on Oct 16, 2024

At Havenly Brands, we believe that everyone deserves a beautiful home they love. Founded and headquartered in Denver since 2014, we've grown into the #1 interior design service in the country.

We believe home is a place for personal expression – a place that can inspire, comfort, delight, and work hard for you. We believe that a home should be livable, not precious; distinctive, not bland; beautiful, but attainable. That’s why we’re bringing together best-in-class home brands alongside innovative designer services to offer unprecedented access to personal, inspiring design. We’re building this generation’s premier destination for all things home.

Alongside our award winning design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Inside, St. Frank, and The Citizenry. Our family of brands is growing and we’re looking for amazing people to join us on this journey!

Are you ready to make a significant impact by scaling our best-in-class home brands to new heights? Havenly Inc. is seeking a Senior Brand Manager to join our team and drive our collective of brands forward. In this role, you'll play a pivotal part in shaping our brand planning process and crafting compelling strategies across marketing channels. Partnering closely with our Creative, Merchandising, and Growth teams, you'll help bring our vision and values to life through compelling storytelling and strategic partnerships. From new product launches and special campaign activations to evergreen marketing communications, you'll lead cross-functional initiatives and ensure that our brand resonates deeply with our audience.

Sure, we’re a little biased, but here’s why the gig is so great:

🔥 We’re assembling a stellar creative team and need a highly organized senior brand manager to help execute (and elevate) our vision.

🚀 There’s always something new happening at Havenly Inc., so we run hard and move fast. The best part of that? Your days are as interesting as they are inspiring.

✨ Rockstars and go-getters make up our team, so if that’s you as well… you’ll feel right at home. And it makes the hard work way more exhilarating.

🌍 We’re redefining how people design and shop for home: making it accessible, simple, and fun. Shift culture with us.

What you’ll do:

  • Strategy Development: Craft comprehensive marketing strategies and author creative briefs for brand campaigns, product launches, and evergreen communications, prioritizing brand-accretive storytelling as the cornerstone of our approach.
  • Editorial Planning: Concept, define, and calendar evergreen stories and tentpole moments across our portfolio of brands - laddering back to seasonal and cultural relevance, brand priorities, and company initiatives. Focus on organic marketing touchpoints with support for paid acquisition channels (particularly as an extension for big ideas and brand campaigns).
  • Brand Initiatives: Take ownership of key brand initiatives, including launches and special projects, orchestrating cross-functional collaboration and ensuring seamless execution from start to finish.
  • Partnership Management: Cultivate and nurture strategic partnerships, serving as the primary point of contact for all partner-related matters and overseeing the execution of collaborative initiatives.
  • Cross-Functional Collaboration: Partner closely with various teams to develop highly effective integrated marketing campaigns, spanning social, influencer, digital, partnerships, and more, ensuring seamless execution and alignment with our brand vision.
  • GTM Process Management: Serve as a key connection point for the full go-to-market process, coordinating efforts across teams to drive successful launches and activations.
  • Press Relations: Serve as the brand's ambassador to the media, cultivating relationships with key press contacts, managing press inquiries, and orchestrating press opportunities to amplify our brand's presence and message.
  • Consumer Insights: Utilize consumer and cultural research to inform campaign design and maximize impact, staying attuned to the latest trends and insights that shape our audience's preferences.
  • Process Optimization: Maintain and optimize processes for integrated brand marketing projects, ensuring efficiency and effectiveness across disciplines.

What you’ll bring:

  • Previous Experience: You'll have a proven track record with 7+ years of experience in brand and/or product marketing, developing and executing strategic brand initiatives that drive business results and elevate brand perception.
  • Strategic Mindset: We're seeking a strategic thinker who can see the big picture while also diving into the details.
  • Creative Vision: In addition to being highly organized and strategic, we're looking for someone with a creative spark. You'll have a passion for innovation and a keen eye for design, enabling you to push the boundaries of creativity and bring fresh ideas to the table.
  • Communications Powerhouse: You have the ability to effectively communicate impactful ideas and strategies – from authoring public relations responses and creative briefs to crafting inspired decks worth writing home about (not to brag, but you could win an award for best-in-class deck presentations).
  • Collaborative Spirit: Success in this role hinges on your ability to collaborate effectively with cross-functional teams. We're looking for a team player who thrives in a collaborative environment, able to build strong relationships and rally colleagues around a shared vision – and timeline.
  • Adaptability: The world of branding is constantly evolving (as are we), and we're looking for someone who can adapt quickly to change. You'll be comfortable navigating ambiguity and shifting priorities, able to pivot seamlessly in response to new challenges and opportunities.
  • Results-Driven Mentality: At the end of the day, we're all about driving results. We're looking for someone who is motivated by impact and driven to achieve measurable outcomes for our brand. Whether it's increasing brand awareness, driving engagement, or driving conversion, you'll be laser-focused on delivering results that move the needle forward.
  • Key Proficiencies: Previous experience with Asana, Canva, Google Slides, Google Sheets, Dropbox, Brandfolder, and other creative management tools is a plus

Additional Details:

  • This is a full-time exempt position.
  • Seeking a candidate based in our Denver, CO or New York City, NY offices, with a requirement to be in-office two days a week; however, open to talented remote applicants nationwide.
  • Targeted compensation range for this role: $90-$110K.
  • Our total rewards package includes competitive compensation, generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401K, and paid Parental leave. In addition, we offer free design services, furniture discounts, and merchandise credits.
  • Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
  • Applicants must be currently authorized to work in the United States on a full-time basis.

As a company, our goal is to make everyone feel good at home and that starts right here, at Havenly HQ. We celebrate our differences and encourage everyone to bring their true selves to work each and every day. Throughout the journey of each of our team members, as a company, we take pride in and commit to ensuring that everyone feels valued, heard, welcome and has equal opportunity to thrive. With the above stated, Havenly is committed to cultivating a diverse and inclusive team. We are open to candidates of all backgrounds and encourage you to apply if interested.