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Marketing Operations and Analytics Lead



Marketing & Communications, Operations, Data Science
United States · Remote
Posted on Thursday, February 1, 2024

Mapbox is the leading real-time location platform for a new generation of location-aware businesses. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation of people, packages, and vehicles everywhere. More than 3.9 million registered developers have chosen Mapbox because of the platform’s flexibility, security, and privacy compliance. Organizations use Mapbox applications, data, SDKs, and APIs to create customized and immersive experiences that delight their customers.

What We Do

The Marketing and Communications team at Mapbox is responsible for shaping the company's public image and promoting its cutting-edge location technology solutions. Through building strategic campaigns, high-quality content, and excellent documentation, the team effectively communicates Mapbox value to customers, prospects, developers, partners, and stakeholders. Our goal is to highlight product features, share customer success stories, and build brand awareness, showcasing Mapbox as the leading location technology company.

What You'll Do

As the Marketing Operations and Analytics Lead, you’ll work closely with the Customer Engagement, Enterprise Applications, and Marketing team and take ownership of the marketing technology stack to help improve and optimize campaign performance. You will help us build, measure, optimize and scale our marketing programs to drive growth. You’ll be responsible for measuring and evaluating marketing performance, supporting demand generation and integrated marketing campaigns, informing strategic planning and budgeting, and enhancing overall marketing process, technology, and workflow.

  • Process Management; identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.
  • Goal Setting; develop measurement plans that contain benchmarks and goals for each upcoming program or campaign.
  • Performance Measurement; monitor performance, develop insights, make recommendations and implement optimizations across MQLs, SQLs, pipeline, content, channels, and campaigns. Iterate implementations on a continuous basis.
  • Campaign Management; serve as the marketing project manager for integrated campaigns from inception through execution and measurement.
  • Infrastructure; own, maintain and improve our marketing tech stack. Work with internal teams to manage the health of our database and our lead management process.
  • Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.
  • Lead Management; support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.
  • Data Management; work closely with internal teams to ensure data is syncing seamlessly across systems for accurate and up-to-date attribution, lead management, and reporting.

What We Believe are Important Traits for This Role

  • B2B Tech marketing experience with at least 5+ years of admin experience in Marketo and strong experience with Salesforce.
  • Strong analytical skills, able to draw insights and intelligence from marketing data.
  • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices.
  • A good understanding of database structure, data hygiene, analytics, and attribution.
  • Demonstrated experience owning and running the governance of a large marketing automation platform.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.
  • Working knowledge of GDPR regulations.
  • Strong analytical background and who is comfortable jumping into web analytics, CRM tools, SQL, Google Sheets/Excel, and go-to-market systems.

What We Value

In addition to our core values, which are not unique to this position and are necessary for Mapbox leaders:

  • We value high-performing creative individuals who dig into problems and opportunities.
  • We believe in individuals being their whole selves at work. We commit to this through supportive health care, parental leave, flexibility for the things that come up in life, and innovating on how we think about supporting our people.
  • We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company.
  • We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.

Our annual base compensation for this role ranges from $123,250 - $166,750 for most US locations and 5% to 10% higher for US locations with a higher cost of labor. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. Please discuss your specific work location with your recruiter for more information.

By applying for this position, you acknowledge that you agree to the Mapbox Privacy Policy which is linked here.

Mapbox is an EEO Employer - Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity