34 million people have used Nift to discover and try new products and services—from music, jewelry, and wine delivery, to neighborhood restaurants and bars. Nift generates revenue for partners who use Nift gifts to thank their members at key lifecycle moments. These gifts are offered by brands who rely on Nift to drive traffic and acquire thousands of net-new customers monthly. Over $1B has been given in gifts to try out great new stuff at tens of thousands of local businesses and national brands.