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VP/Director of Content

Stocktwits

Stocktwits

New York, NY, USA · Remote
Posted on Saturday, June 1, 2024

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About Us

Stocktwits is a leading social network and community of individual investors and traders. Our mission is to provide the platform to host the global conversation for investors and traders of all types of assets, styles and experience levels to connect, learn, profit and have fun.

From our beginnings as inventors of the cashtag (e.g. $TSLA), Stocktwits has grown to millions of members and become the defining voice of “social finance.” Stocktwits is the only place to get a pulse on the markets and ideas you care about.

Our community continues to grow rapidly and we are looking for passionate team members to join us as we reimagine the future of financial media, investing & trading services and the tools for the next generation.

VP / Director, Content

Remote - United States

About Us

Stocktwits is a leading social network and community of individual investors and traders. Powered by our mission to help investors improve returns, we aim to provide the community, data, and content necessary for investors to connect, learn, profit, and have fun.

From our beginnings as inventors of the cashtag (e.g. $TSLA), Stocktwits has grown to over 8 million members and has become the defining voice of “social finance.” Stocktwits is the only place to get a pulse on the markets and ideas you care about.

Our content business continues to grow rapidly. We are looking for a highly motivated business leader to help further scale our newsletter business (1.5M subscribers) and build our video presence. The candidate must share our commitment to reimagining the future of financial media.

The Role

The VP/Director of Content will drive the vision, strategy, execution, and growth for all content arms for the brand. This includes our existing newsletters and new video content. This role requires a strong passion for financial markets and a solid track record of driving content strategy, execution, monetization, and team management. This candidate would ideally have a proven track record in our industry.

What You’ll Do

  • Develop and implement a comprehensive content strategy to drive viewership growth. This includes identifying new opportunities, audience segments, and monetization strategies.
  • Build Stocktwits video presence. This includes building a content strategy, overseeing production and editing, and managing guest coordination.
  • Oversee and optimize our existing newsletter business. This includes collaborating with our sales, marketing, content, and community teams to launch new newsletters that are differentiated and could resonate with our audience.
  • Utilize various digital marketing channels, such as social media, email marketing, search engine optimization (SEO), and partnerships, to maximize brand visibility and audience reach.
  • Collaborate with marketing, sales and brand partnership teams to explore advertising and sponsorship opportunities, negotiate contracts, and maintain strong relationships with advertisers and sponsors.
  • Monitor key performance and revenue metrics, such as views, average view duration, open rates, click-through rates, and subscriber growth. Use these insights to optimize content and increase profitability.
  • Conduct market research and stay updated on industry trends to identify opportunities for improvement and innovation.
  • Perform other duties as assigned.

What You’ll Need

  • Direct experience in building an online video business from scratch.
  • Direct experience in managing a newsletter business with demonstrated success in driving business growth.
  • Proven track record of producing engaging and high-quality content across channels and content types.
  • Experience managing a team of writers and content creators, with a demonstrated ability to provide effective feedback, mentorship, and team coordination.
  • Knowledge of content management systems (CMS) and email marketing platforms.
  • Familiarity with data analysis and performance tracking tools to measure content effectiveness.
  • Strong understanding of audience segmentation, content personalization, and A/B testing strategies.
  • Strong knowledge of SEO, analytics, and growth strategies for content.
  • Experience with social media and other digital platforms to engage with our target audience.
  • Creative mindset with the ability to generate innovative ideas for newsletter content and distribution.
  • Passionate about the markets, business news and/or personal finance.
  • Strong organizational and project management skills with a demonstrated ability to balance numerous projects while meeting tight deadlines.
  • Exceptional attention to detail.
  • Effective interpersonal skills, particularly in building relationships and working collaboratively both internally and externally.
  • Comfortable working in a fast-paced environment with changing priorities.
  • Proficient in English with strong written and verbal communication skills (grammar & syntax).
  • Willing to join meetings or take calls outside of normal business hours.

Qualities We Look For

  • Craftsmanship: Simply put, you give a shit about the work you do and have empathy for who you do it with and for.
  • Always Learning: Your thirst for knowledge, new challenges and bettering yourself never ends personally and professionally.
  • Impactful: You want to make an impact at scale and recognize that consistent, regular execution is how you get there. As we like to say, small wins equal big things!
  • Hunger for Success: You bring a deep desire to succeed with a sense of controlled urgency.

Benefits

  • A competitive salary.
  • Truly unlimited PTO and sick leave: Take that trip you’ve been planning!
  • Remote-work flexibility: Work from the comfort of your home.
  • Fully paid for comprehensive health care (medical, dental, vision): We are, quite literally, fully invested in your health and well-being!
  • Mental health benefits: Take advantage of a TalkSpace membership paid for by Stocktwits.
  • 401k with company match up to 4%.
  • Stock options: You’ll have a meaningful stake in our success.
  • Generous WFH stipend: Set up your home office for maximum daily comfort!
  • Additional memberships and perks.

Final offer amounts are determined by multiple factors including geographic location as well as candidate experience and expertise. If you have questions on compensation bands, please ask your recruiter.

StockTwits is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.

Final offer amounts are determined by multiple factors including geographic location as well as candidate experience and expertise. Any listed salary range is just one component of our total compensation package. If you have questions on compensation packages at Stocktwits, please ask your recruiter.

StockTwits is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.

Research shows that women and other minority groups typically apply only if they meet 100% of the criteria listed. At Stocktwits, we are dedicated to fair play, and we encourage women, people of color, and LGBTQ+ job seekers to apply for positions even if they don’t check every box for the role.