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Vice President Product Marketing

Suzy

Suzy

Marketing & Communications, Product
United States
Posted on Monday, June 3, 2024

Vice President Product Marketing

Job Locations US
ID
2024-1629
Category
Marketing
Position Type
Regular Full-Time

Overview

Suzy is looking for a dynamic and experienced VP, Product Marketing to lead and shape our go-to-market efforts for our core and new products. This role is responsible for creating materials that drive revenue with potential buyers, current customers and train & enable internal Sales and Customer Success. These teams use their understanding of the product and knowledge of the market, customers, and competitors to clearly explain the unique value the product brings. You will ensure the product is presented in a clear way that highlights its benefits to customers, set and communicate our product’s positioning, key value-based messages, and buyer insights to cross-functional teams.

You will report directly to the EVP, Marketing & Communications collaborating closely with the Chief Product Officer, Chief Customer Officer, and other key stakeholders around go-to-market strategy, messaging, and enablement.

Responsibilities

  • Identify the buyer personas and target audience for our product
  • Ensure our product meets the needs of our target audience
  • Successfully create and execute a product marketing strategy and go-to-market plans for all platform product launches, feature updates and improvements
  • Partner with Product Managers and the Chief Customer Officer to develop comms that will attract the right customers and drive adoption and usage with our existing customers
  • Determine your product’s positioning in the market
  • Ensure our product remains relevant over time
  • Serve as a product expert from the customer POV
  • Manage the demand and execution of internal and external sales enablement collateral and training
  • Launch products, introduce features, and expand into new markets
  • Work with Product to coordinate the timing of all the cross-functional activities required to release new products and features
  • Translate functionality into marketing messages that resonate with clients, drives sales and usage
  • Conduct competitive analysis
  • Manage an Associate Director, work with the VP, Marketing on Customer strategy as well as Creative & Production to execute deliverables

Qualifications

  • 12+ years’ experience in product marketing
  • B2B and SaaS or Software experience is a MUST, Market Research experience is strongly preferred
  • 5+ years management experience
  • Ability to self-manage, juggle multiple priorities and adhere to internal timelines and deadlines when needed
  • Experienced working with and presenting to senior management

About Suzy:

Suzy puts the voice of your consumer at your fingertips. Whether you’re a novice or an expert researcher, our platform brings advanced tools together with the highest quality audience to deliver insights in minutes. Some of the biggest brands in the world use Suzy to deliver breakthrough products and experiences backed by data-driven decisions. Learn more at www.suzy.com.

Benefits:

  • We take care of our employees and their families. We have generous health dental and vision
  • benefits, and our 401K plan vests immediately
  • A friendly, fun, and collaborative work environment that allows for frequent exposure to executives
  • The opportunity to make an immediate impact as a part of a fast-growing company
  • The target base compensation for this role is $215,000 - $250,000 / yr.

Suzy is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to ensure all people feel supported and connected at work.

Suzy is committed to protecting its customers, employees, partners, and the company as a whole, from damaging acts that are intentional or unintentional. Effective security is a team effort involving the participation and support of every user who interacts with company information/data and systems. It is the responsibility of each individual to help protect company information assets.

#LI-LH1 #LI-Remote

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