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Product Marketing Lead



Marketing & Communications, Product
New York, NY, USA
Posted on Wednesday, May 1, 2024

Location: New York, NY - hybrid with two days onsite

Product Marketing Lead

As a Product Marketing Lead, you will have the unique opportunity to own the holistic messaging strategy and go-to-market execution for all three of our core products. Our products come in the form of strategic programs that enable our customers - corporations, universities, and government or economic development institutions - to actualize their ambitious innovation objectives within their respective disciplines.

The ideal candidate for this role is both a strategic thinker and someone who can execute. You find energy in synthesizing qualitative and quantitative insights about our customers and turn them into a compelling, unified point-of-view; including positioning, consumer-facing collateral, and success stories that empower our Revenue team to find meaningful partnership opportunities. In this role, you’ll have the chance to collaborate with nearly every function at Techstars - from Sales, Product, and Marketing to Data & Engineering and all our Accelerator Investment teams executing our strategic programs globally.

This role reports to the Director of Sales Enablement and is central to driving a cohesive, holistic understanding of the Techstars offering to the Revenue team in order to deliver on Revenue goals.


  • Serve as quarterback of go-to-market: develop a more cohesive and holistic go-to-market (GTM) strategy for existing products and new products; manage the cross-functional implementation of the plan and measurement of program results
  • Craft compelling product positioning and messaging that resonates with our 3 respective customers, differentiating our offerings in the competitive landscape
  • Partner continuously and closely with Sales Enablement to create a repeatable sales motion and playbook for serving each of our ICPs
  • Collaborate with cross-functional teams to develop a consistent product feedback loop in order to identify pain points, uncover product iteration opportunities, and collect insights for more substantiated customer-facing social proof materials
  • Partner with the Brand & Comms team and external agency resources to create essential sales materials and develop an approach for their organization and maintenance
  • Some travel will be required to gain in-the-field experience with our strategic programs in order to inform Product Marketing strategy

What you’ll bring:

  • 5+ years of direct product marketing or go-to-market strategy experience
  • Sales enablement and/or sales experience is preferred.
  • Expertise in applying user and market research to the creation of strong and compelling product messaging and positioning - ability to translate program features into simple, empathetic customer-centric narratives
  • Excellent written and verbal communication skills - ability to communicate ideas simply and succinctly, has executive presence
  • Ability to function autonomously, take initiative, and drive new strategies and ideas within the division
  • Embodying a growth mindset for solving problems by proactively looking for creative solutions that can remove roadblocks or mitigate challenges
  • Exceptional organizational and stakeholder management skills with the ability to manage multiple work streams simultaneously, prioritize initiatives based on goals, and secure buy-in with numerous partners to keep projects moving forward
  • Experience collaborating with Sales Enablement teams to see through adoption, measurement, and behavior change towards ideal outcomes
  • Strong interest in the discourse around technology, startups, entrepreneurship, and venture capital

Compensation: $115,000 - $130,000 with 10% bonus

About Techstars

Techstars is the most active pre-seed investor in the world having invested through its accelerators in more than 3,700 companies. Founded in 2006, Techstars believes that entrepreneurs create a better future for everyone and great ideas can come from anywhere. Now we are on a mission to invest in an unprecedented number of startups per year enabling more capital to flow to more entrepreneurs around the world. We do this by operating accelerator programs and venture capital funds, as well as by connecting startups, investors, corporations, and cities to help build thriving startup communities.

Techstars is an affirmative action, equal opportunity employer and does not discriminate on the basis of race, sex, age, national origin, religion, physical or mental handicaps or disabilities, marital status, Veteran status, sexual orientation, gender identity nor any other basis prohibited by law.

Techstars uses E-Verify to check the work authorization of all new hires. For more information about E-Verify, please see the following:

E-Verify Participation Poster (English and Spanish)

Right To Work Poster (English and Spanish)