Brand and Social Strategist
Tidelift
Austin, TX, USA
Posted on Jul 16, 2025
Who is Sonar?
Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.
We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.
We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.
And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.
At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.
Why You Should Apply:
At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.
We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.
The impact you can have
As the Brand Manager at Sonar, you will play a pivotal role in building and managing Sonar's brand, globally. This role involves managing social media platforms, employee branding, and employer branding in coordination with our communications, creative, field, web, customer marketing, community, and developer relations teams. You will play a key role in managing and enhancing our third party listings (e.g. ensuring Sonar profiles are up to date) and you will also drive internal employee engagement to help promote and build the Sonar brand.
In this role, you will develop and execute a comprehensive digital brand strategy aligned with overall company objectives, as well as set, monitor, and report on KPIs for brand initiatives to measure awareness, sentiment, and engagement. You will also conduct competitive benchmarking and track digital brand performance against industry peers.
As the Brand Manager, you will help to shape and maintain the company's voice across all social media platforms and external brand channels. You will be responsible for developing and executing strategies that drive engagement, brand awareness, and advocacy. This role requires a blend of creativity, strategic thinking, attention to detail, and analytical skills to effectively manage Sonar's brand presence.
In this role, you will
- Brand Strategy & Vision: Develop, own, and continually refine Sonar's brand strategy, including defining our brand mission, values, positioning, and unique value proposition within the B2B tech and DevOps landscape.
- Brand Guidelines & Governance: In coordination with Sonar’s Content Strategist, establish and enforce comprehensive brand guidelines to ensure consistency across all internal and external communications, marketing materials, product interfaces, and partnerships.
- Market Research & Insights: Conduct in-depth market research, competitive analysis, and audience segmentation to identify industry trends, customer needs, and market opportunities. Leverage these insights to inform brand development and marketing strategies.
- Content Strategy & Storytelling: Collaborate with communications, content marketing, and product marketing teams to develop a compelling content strategy that articulates Sonar's value proposition through engaging stories, thought leadership, case studies, whitepapers, blogs, and other high-value assets.
- Social Media Management: Manage day-to-day social media activities, including copy and content production, recommending improvements, and managing responses to inbound comment.
- Integrated Campaign Management: Partner with demand generation, product marketing, sales, and PR teams to plan, execute, and measure integrated brand awareness and demand generation campaigns across various channels.
- Brand Performance & Analytics: Define, monitor, and analyze key brand performance metrics (e.g., brand awareness, reputation, sentiment, engagement) and use data-driven insights to optimize strategies and tactics.
- Cross-Functional Collaboration: Serve as the central brand expert, fostering strong relationships and alignment with product management, engineering, sales, services, and other internal stakeholders to ensure a cohesive brand experience.
- Technical Communication: Possess a deep technical understanding and passion for software products and the underlying technology, enabling authentic engagement in technical discussions with developers and the creation of developer-focused content.
The skills you will demonstrate
- 7+ years of experience working with B2B brands in the technology industry
- AI-first mentality to drafting and editing content; strong writing and editing skills
- Understanding of today’s LLM-first search results and the impact they have on Brand
- Talented in building and managing relationships
- Strong communication and listening skills
- Autonomous and capable of making informed decisions
- Team player, able to give and receive feedback and share knowledge
- Can-do attitude: challenges the status quo, leads, and contributes to key improvements
- Ability to support context-switching and manage multiple tasks effectively
- Demonstrated adaptability based on evolving market trends
Why You Will Love It Here:
- Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!).
- Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains.
- We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
- We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
- As the leader in our field, our products and services are as strong as our internal team members.
- We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.
Benefits of Working With Sonar:
- Flexible comprehensive employee benefit package that is 90% paid by the company.
- We encourage usage of our robust time-off allocations.
- We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
- Generous discretionary Company Growth Bonus, paid annually.
- Fully paid parking in the heart of downtown Austin, Texas.
- Global workforce with employees in 20+ countries representing 35+ unique nationalities.
- We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.
We Value Diversity, Equity, and Inclusion:
At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.
We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.
We do not currently support visa candidates in the US.
Applications that are submitted through agencies or third party recruiters will not be considered.