Associate Product Marketing Manager, Foundational Products

Chennai, India

About the Job:

As an Associate Product Marketing Manager for Foundational Products at Vendasta, you will play a crucial role in supporting our core product suite, including Reputation Management, Social Marketing, and Local SEO. You will work closely with our Channel Partner resellers to provide key assets for product launches, including re-brandable presentations, one-sheets, and graphics. Your primary focus will be on maintaining and updating these assets, ensuring consistent positioning and messaging for different customer segments.

Your Impact:

• Develop a comprehensive understanding of Vendasta's foundational products and their impact on local businesses.
• Stay updated on industry trends, competitive landscape, and market opportunities.
• Understand customer business needs and buying processes to influence product roadmap and launch strategies.
• Track and analyze key metrics such as active users, retention rates, campaign performance, asset utilization, and sales confidence.
• Coordinate with graphic design and content teams to ensure assets are regularly updated.
• Maintain and refine positioning and messaging for each product and customer segment.
• Develop and execute product launch and software release strategies.
• Provide insights and recommendations based on data analysis to drive continuous improvement.
• Collaborate with product teams using project management tools like Jira and Confluence.
• Create and update data sheets, product presentations, and other marketing assets.
• Support sales teams with the necessary tools and information to improve sales performance.
• Actively seek opportunities to enhance business knowledge and product expertise.

Role Performance Metrics And KPIs:

• Increase in active user engagement and retention rates.
• Improved campaign performance and asset utilization.
• Enhanced sales confidence and effectiveness.
• Positive impact on product adoption and customer satisfaction.

What you bring to the table:

• 1+ years of experience in product marketing or a related role, preferably in the SaaS industry.
• Strong understanding of marketing principles, product launch and software release strategies, and customer journey stages.
• Proficient in project management tools like Jira and Confluence.
• Excellent communication, presentation, and analytical skills.
• Ability to work collaboratively and proactively in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, or related field is an asset, but not required.

About Vendasta:

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware, and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston ad Boca Raton Florida and Chennai, India.

Perks:

• Benefits health insurance
• Paid time offs
• Training & Career Development: Professional development plans, leadership workshops, mentorship programs, and more!
• Free Snacks, hot beverages, and catered lunches on Fridays
• Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
• Night Shift Premium
• Provident Fund