Associate Product Marketing Manager, Automations and Integrations

Chennai, India

About the Job:

As an Associate Product Marketing Manager for Automations and Integrations, you will focus on communicating new automation triggers and integrations to both SMB customers and Channel Partners. You will develop and maintain a library of automation templates, showcase capabilities through webinars and live events, and maintain public-facing materials regarding integrations.

Your Impact:

• Develop a comprehensive understanding of Vendasta's automation and integration capabilities.
• Stay updated on industry trends, competitive landscape, and market opportunities.
• Understand customer business needs and buying processes to influence product roadmap and launch strategies.
• Develop and maintain a library of automation templates.
• Showcase automation capabilities through webinars and live events.
• Maintain public-facing materials regarding integrations.
• Collaborate with product teams using project management tools like Jira and Confluence.
• Create and update data sheets, product presentations, and other marketing assets.
• Support sales teams with necessary tools and information to improve sales performance.
• Track and analyze key metrics such as active users, retention rates, campaign performance, asset utilization, and sales confidence.
• Provide insights and recommendations based on data analysis to drive continuous improvement.
• Actively seek opportunities to enhance business knowledge and product expertise.
• Engage in supplementary tasks and responsibilities to support team and business objectives.

Role Performance Metrics And KPIs:

• Increase in active user engagement and retention rates.
• Improved campaign performance and asset utilization.
• Enhanced sales confidence and effectiveness.
• Positive impact on product adoption and customer satisfaction.

What you bring to the table:

• 1+ years of experience in product marketing or a related role, preferably in the SaaS industry.
• Strong understanding of marketing principles, product launch and software release strategies, and customer journey stages.
• Proficient in project management tools like Jira and Confluence.
• Excellent communication, presentation, and analytical skills.
• Ability to work collaboratively and proactively in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, or related field is an asset, but not required.

About Vendasta:

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware, and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston ad Boca Raton Florida and Chennai, India.

Perks:

• Benefits health insurance
• Paid time offs
• Training & Career Development: Professional development plans, leadership workshops, mentorship programs, and more!
• Free Snacks, hot beverages, and catered lunches on Fridays
• Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
• Night Shift Premium
• Provident Fund