About the Job:

The mission of the Website & SEO Manager is to champion Vendasta's organic growth by crafting and executing high-impact content strategies. Through a deep understanding of SEO, data-driven content creation, and strong cross-functional collaboration, this role will drive significant increases in organic traffic, lead generation, and brand awareness across Vendasta's product portfolio.

Your Impact:

Website & Strategy and Execution:

• Develop and implement a results-driven website and SEO strategy that aligns with Vendasta's business goals, enhancing online visibility across multiple brands and target audiences.
• Manage the entire content optimization process for the website, ensuring content is SEO-friendly, high-quality, and aligned with user search intent.
• Collaborate with content writers, designers, and developers to ensure SEO best practices are integrated into new website content, landing pages, and website design.
• Proactively identify trends, opportunities, and challenges with organic search traffic. Run A/B tests and optimize pages for conversion.

Content Strategy & Execution:

• Develop and implement comprehensive content strategies that align with Vendasta's business goals across multiple brands and target audiences.
• Oversee the content creation process, including ideation, writing/editing, SEO optimization, and publication.
• Collaborate with writers, designers, and cross-functional teams to ensure content quality, consistency, and alignment with overall marketing initiatives.

Technical Leadership:

• Oversee the creation of custom themes, plugins, and post types in WordPress, utilizing Gutenberg for enhanced content management.
• Manage development tasks in Jira and enforce a thorough code review process in GitHub to ensure high-quality code before deployment.
• Coach the development team on coding best practices and WordPress functionalities, fostering continuous improvement and professional growth.

SEO Leadership:

• Stay abreast of SEO trends and best practices, continuously refining content strategies to improve search rankings.
• Conduct keyword research, on-page optimization, and backlink strategies to enhance organic visibility.
• Utilize SEO tools and analytics platforms to track performance, identify opportunities, and inform strategic decisions.
• Ensure website structure, content hierarchy, and technical elements support strong SEO performance.
• Provide training and guidance to other teams within Vendasta to boost overall SEO awareness and alignment.

Team Development:

• Mentor and guide a team of content creators, fostering a culture of excellence and continuous learning.
• Provide constructive feedback, support professional growth, and ensure team members have the resources needed to succeed.

Data-Driven Insights:

• Analyze website traffic, search rankings, and other key metrics to measure content effectiveness.
• Identify trends and areas for improvement, recommending and implementing strategic adjustments for ongoing optimization.

What you bring to the table:

• SEO knowledge: In-depth understanding of search engine optimization techniques, including keyword research, on-page optimization, and backlink strategies.
• Web analytics: Proficiency in using analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to track performance and inform decisions.
• Content strategy development: Familiarity with creating and executing content strategies that align with business goals and target audiences.
• WordPress proficiency: Knowledge of WordPress functionalities, including theme and plugin development, and content management.
• Technical skills: Experience with website optimization techniques, including A/B testing, site structure analysis, and SEO tools.
• Project management: Ability to manage multiple projects using tools like Jira, ensuring timely delivery and quality control.
• Team leadership: Skills in mentoring and guiding team members, providing constructive feedback, and fostering a culture of excellence.
• Data analysis: Ability to analyze website traffic, search rankings, and engagement metrics to derive actionable insights.
• Collaboration: Strong interpersonal skills to work effectively with cross-functional teams, including content writers, designers, and developers.
• Adaptability: Capacity to stay updated with the latest SEO trends and adjust strategies accordingly.
• Problem-solving: Ability to identify challenges and proactively recommend and implement strategic adjustments for optimization

About Vendasta:

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands, including MatchCraft, Yesware, and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Canada, Boston and Boca Raton, Florida, United States and Chennai, India.

Perks:

• Benefits: health insurance
• Paid time off
• Training & Career Development: Professional development plans, leadership workshops, mentorship programs, and more!
• Free Snacks, hot beverages, and catered lunches on Fridays
• Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
• Night Shift Premium
• Stock options
• Provident Fund