Senior Product Marketing Manager

Chennai, India

Your Impact:

• Own the development and execution of comprehensive go-to-market strategies for foundational products, ensuring alignment with business objectives and customer needs.
• Refine and champion consistent positioning and messaging for products across various customer segments.
• Serve as a subject matter expert on Vendasta's products, their market impact, and competitive positioning.
  
• Conduct in-depth research to understand market trends, competitive landscapes, and customer pain points.
• Leverage data to identify opportunities for product differentiation and growth.
• Collaborate with Product and Sales teams to align strategies with customer needs and buying behavior.
  
• Lead the planning and execution of product launches, ensuring seamless cross-functional coordination and on-time delivery.
• Oversee the creation of high-impact assets, such as re-brandable presentations, one-sheets, and sales enablement materials.
• Monitor and optimize launch effectiveness, analyzing metrics such as user adoption, campaign performance, and sales impact.
  
• Act as a strategic partner to Product, Sales, and Design teams to ensure alignment across initiatives.
• Manage the regular updating and optimization of marketing assets to reflect product enhancements and new releases.
• Provide training and resources to Sales teams to enhance their understanding of product benefits and positioning.
  
• Define and track key performance indicators (KPIs) to measure the success of marketing efforts.
• Use data insights to drive continuous improvement in messaging, campaign strategies, and asset development.
• Stay ahead of industry trends to position Vendasta as a leader in the market.
  

What you bring to the table:

• 7-8+ years of experience in product marketing, with a strong preference for SaaS or B2B technology environments.
• Proven track record of developing and executing successful go-to-market strategies for complex products.
• Strong understanding of marketing principles, customer journey stages, and product lifecycle management.
• Expertise in project management tools like Jira and Confluence, as well as marketing tools such as HubSpot or similar platforms.
• Exceptional communication, presentation, and analytical skills.
• Collaborative and proactive mindset, with the ability to thrive in a fast-paced, dynamic environment.
• Bachelor’s degree in Marketing, Business, or a related field is preferred; an MBA is a plus.
  

About Vendasta:

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston and Boca Raton Florida and Chennai, India.

Perks:

• Benefits health insurance
• Paid time offs
• Training & Career Development: Professional development plans, leadership workshops, mentorship programs, and more!
• Free Snacks, hot beverages, and catered lunches on Fridays
• Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
• Night Shift Premium
• Provident Fund