Product Marketing Manager
Saskatoon, SK

Are you passionate about bridging the gap between products and customers? Does crafting compelling product narratives and driving impactful marketing campaigns energize you? We’re looking for a Product Marketing Manager to help connect Vendasta’s cutting-edge solutions with our channel partners and SMB customers to drive growth and success.

About the Job
At Vendasta, we’re on a mission to empower small and medium-sized businesses with innovative SaaS solutions. As a Product Marketing Manager, you’ll play a pivotal role in developing go-to-market strategies, creating impactful marketing campaigns, and aligning cross-functional teams to bring our products to life in the hands of our customers. Your contributions will ensure our product offerings not only meet market demands but exceed expectations.

Your Impact
As a Product Marketing Manager, you'll work with Product, Sales, and Design teams to:

• Develop and execute comprehensive go-to-market strategies that align with business goals and customer needs.
• Craft and maintain consistent product positioning and messaging tailored to various customer segments.
• Conduct market research to uncover insights into competitive landscapes and customer pain points.
• Plan and execute product launches, ensuring seamless cross-functional coordination and timely delivery.
• Create impactful marketing assets, including presentations, sales enablement materials, and campaign content.Provide training and resources to Sales teams to enhance their product knowledge and effectiveness.
• Monitor marketing performance metrics, using data insights to optimize campaigns and refine strategies.

What You Bring to the Table

• 5+ years of experience in product marketing, ideally within a SaaS or B2B technology environment.
• A proven track record of developing and executing successful go-to-market strategies.
• Strong understanding of marketing principles, customer journeys, and product lifecycle management.
• Familiarity with tools like Jira, Confluence, and marketing platforms like HubSpot.
• Exceptional communication, presentation, and analytical skills.
• A collaborative, proactive mindset and the ability to excel in a dynamic, fast-paced environment.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.

About Vendasta
We help businesses get more customers. And keep them. Vendasta is an AI-powered customer acquisition and engagement platform built for SMBs and the partners who support them, providing the tools needed to attract, engage, and retain customers, increasing lifetime value and building loyalty. From creating awareness to nurturing lasting customer relationships, Vendasta offers a suite of solutions with AI assistants that streamline every stage of the customer journey. By combining a business's unique data with AI and automation, Vendasta simplifies marketing, sales, and operations, eliminating the need for multiple disjointed systems.

Perks
Join the Vendasta family, where your happiness and health are our top priorities! Dive into a world where competitive health benefits meet flexibility with flex time and an annual work-from-anywhere policy. Embrace the opportunity to grow with us through our Employee Options Program and savour every bite in our cafeteria, delighting in daily snacks, and unwinding with catered Friday lunches at our offices. Fuel your ambition with education reimbursement, in-house learning, and an array of leadership development programs, all nestled within a culture brimming with Drive, Innovation, Respect, and Agility. Engage your heart in community events and volunteer opportunities. At Vendasta, we're not just offering a job; we're inviting you to build a thriving career in an environment that champions your growth and well-being. Let's soar together!

Please apply on our company website by January 27, 2025.