Marketing and Funnel Specialist

Chennai, India

About the Job:

The mission of the Marketing and Funnel Specialist is to architect and optimize high-performing marketing funnels and support digital advertising initiatives that drive measurable lead generation and client acquisition outcomes. The Digital Advertising and Funnel Specialist acts as a subject matter expert in GoHighLevel and complementary platforms, enabling scalable, automation-powered marketing for internal growth and client-facing programs. As part of Vendasta’s AI-forward marketing team, this role also helps evolve our funnel strategies through smart automation, AI tools, and iterative testing to deliver improved marketing ROI.

Your Impact:

Funnel Strategy & Implementation

• Design, build, and iterate multi-step marketing funnels using GoHighLevel and other automation platforms.
• Align funnel architecture with campaign objectives and client value propositions.
• Optimize user flow across landing pages, forms, CTAs, and follow-ups using performance data and testing.

Campaign Management (Email & SMS)

• Develop, deploy, and optimize automated email and SMS campaigns.
• Handle segmentation, dynamic content, A/B testing, and deliverability best practices.
• Ensure compliance with privacy standards such as CAN-SPAM, GDPR, and TCPA.

Digital Advertising Support

• Assist with building, launching, and reporting on paid digital campaigns (Google Ads, Meta).
• Translate ad insights into funnel refinement recommendations.
• Collaborate on creative iterations to improve campaign performance.

Performance Tracking & Optimization

• Track and report funnel KPIs including conversion rates, engagement, and cost-per-lead metrics.
• Conduct structured A/B tests on funnel elements and campaign assets.
• Share insights and iterate based on real-world results.

Cross-functional Collaboration

• Partner with Account Managers, Media Specialists, and Design to ensure campaigns are cohesive, on-brand, and results-oriented.
• Actively contribute to strategy sessions, retrospectives, and planning sprints.

What you bring to the table:

• 2+ years’ experience with GoHighLevel or similar funnel/campaign platforms
• Hands-on knowledge of email/SMS marketing automation and compliance
• Proficient in data interpretation, campaign analysis, and reporting
• Strong written communication, attention to detail, and organizational ability
• Comfortable working remotely and cross-functionally in a fast-paced team
• Experience with paid media (Google, Meta/Facebook Ads)
• CRM or lead nurturing platform experience (GoHighLevel preferred)
• killed in funnel troubleshooting, testing hypotheses, and data-driven decision-making
• Growth mindset and adaptability to emerging marketing technologies

Perks:

• Stock options (as per policy)
• Benefits - Health insurance
• Paid time offs
• Public transport reimbursement
• Flex days
• Training & Career Development - Professional development plans, leadership workshops, mentorship programs, and more!
• Free Snacks, hot beverages, and catered lunches on Fridays
• Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
• Provident Fund