SEO/Ecommerce Merchandising Specialist
The Pro's Closet
ABOUT US:
As the world’s largest retailer of pre-owned bicycles, we’re passionate about helping cyclists find their next great ride—and making sure high quality bikes keep rolling. We believe that every bike has a next owner, and that we all benefit when we keep more bikes on roads and trails. Some call it “recommerce.” Some call it “the circular economy.” We call it common sense. We created our innovative Certified Pre-Owned bike process, where our expert mechanics meticulously inspect every part on every bike to ensure that high-quality bikes stay in motion longer. We obsessively curate our ever-evolving new and pre-owned inventory, including frames, components and wheels. We track the market and technical trends, and only take the bikes that meet our exacting standards. Our process evolves with the cyclist, from Certified Pre-Owned bikes, to risk-free 30-day returns, to our Guaranteed Buyback program. TPC. We’re changing the way cyclists buy bikes.
WHAT SETS TPC APART:
We are committed to building a great company, which begins with hiring great people and fostering a great company culture. Each individual plays a key role in TPC’s success, working together as a team dedicated to constant improvement and efficiency. We welcome making mistakes and learning from them.
Our structure empowers you to take ownership and drive positive change within the company, earning recognition for your efforts. From top to bottom, we adhere to core beliefs in transparency and openness. We love to work hard, but always leave time to ride bikes.
ABOUT THE JOB:
TPC is seeking an SEO/Ecommerce Merchandising Specialist to help drive website traffic and conversion. In this role you will work together with the marketing manager to optimize customer flow through the website to reduce customer friction and deliver an easy, intuitive site experience for cyclists to find what they’re looking for. You’ll also use Shopify to create collections and optimize metadata. Additional project examples include assisting with our customers unboxing experience, blog ideating, or other similar projects.
TPC is a small “start-up” company. As we cautiously scale, with less than 30 total staff members, all roles have a level of cross-departmental reach. There may be times you’ll be asked to flex and lend a hand in other arenas as needed. You’d ideally have an interest in helping with in-house events, dealer trade-up, or community events. You’ll need to feel comfortable communicating and collaborating cross-departmentally - no silo’s.
Primary Skills & Responsibilities:
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SEO / Keyword
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Make TPC the easiest to find, well known, and most trusted place to Buy & Sell Certified Pre-Owned Bikes
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Collection Creation
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Metafield optimizing
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Product Search & Filtering - Algolia
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Make searching TPC as intuitive, fun, and effortless as possible
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Reduce customer friction to increase conversion
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Assisting with landing page creation
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Coordinate with creative on what assets are missing/needed for certain pages
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Assisting with blog ideating/creation
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PDP / PLP Optimization
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Assist with customer “Unboxing Experience”
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Work with TPC’s Marketing Manager and design team to continue enhancing our unboxing experience to strive for best-in-class new bike day experience.
ABOUT YOU:
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Comfortable using SEO tools, keyword research, and content optimization
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Comfortable with GA4 and how to apply that data to driving results
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Ability to effectively communicate cross-departmentally
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Ability to work with creative to find a balance of SEO and aesthetics
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Ability to effectively collaborate as a team member
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Copywriting skills
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Flexibility and openness to taking on the occasional different task to accomplish the overall goals of the team - we’re a small group and most of us wear several hats throughout a typical work week
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Interest in helping with cycling events in the community
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Bonus: You’ve worked in the cycling industry or have a strong passion for cycling. You understand the mentality and shopping habits of our customers.
THE PERKS OF WORKING AT TPC:
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Salary Range: $60,000-$75,000 based on experience
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Large opportunity for growth within the marketing team
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Generous PTO package including 3 weeks of paid vacation and 6 paid sick days
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Medical, Dental and Vision benefits with a significant employer premium contribution
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401k with 4% match after 90 days of service
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Employee equity program
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6 paid holidays
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Company paid disability and life insurance
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A fun, relaxed, and flexible work environment
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A culture of transparency with regular updates on company performance
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Industry discounts
Location:
Flex: Colorado Front Range. Minimum 1 day/week in Thornton office. Flexibility as needed.
To apply, send a resume and cover letter to customerservice@theproscloset.com
The Pro’s Closet is an Equal Employment Opportunity (EEO) employer and is committed to creating and celebrating a diverse work environment. We hire solely on the basis of qualifications, merit, and business need, without regard to race, sex, gender expression, gender identity, color, religion, national origin, age, disability, veteran status, genetic data or other legally protected status.